The Art of Selling Kitchen - Part 2
"Negotiation mostly not related to price…
"It included the entire value proposition. As a kitchen designer, interior designer or sales professional, you’re looking for mutually beneficial relationships with customers which mean you’re going to seek a true win/win scenario. Negotiation skills help to increase the level of trust with your customers if practiced and applied well. Negotiation has 3 stages:
Before Negotiation:
- Don’t rush to start the negotiation, first present your value proposition and offer in detail.
- Find out the point of motivations of your client.
- Identify the person who has authority to make final decisions.
- Know the last point where the deal is not more beneficial for your deal.
- Prepared to walk away or learn to say humble but firm NO
During Negotiation:
- Make sure multiple times about the understanding of your offer to the customer.
- Don’t react but respond with more logical questions.
- Do not rush to fill the pauses, give space to the customer and listen.
- Keep your price intact and adjust overall value ( delivery time, service, warranty)
- Don’t forget to take notes of smallest agreement to demonstrate your commitment.
Post Negotiation:
If Deal Mature:
- Repeat everything again, make a note and take signature.
- Thank the client for their valuable time and purchase decision.
- Don’t forget the review the whole process & learnings for next negotiation.
If Deal Do not Mature:
- Thank the client for their valuable time.
- Give them a respectful “Out”, which can be an opening for them to come again.
- Don’t forget the review the whole process & learnings for next negotiation.
- By:Gopal Dwivedi: Business Head (Modular Division) working at
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